Top 5 Dietary Supplement Trends in 2024



The global dietary supplement market is experiencing constant growth in 2024. It’s also going through adjustment and alteration to keep pace with consumer demands. The market is bringing innovation in today’s era and holds extensive future potential.

This year, we have the top trends in dietary supplements that you’ll get to know. These range from herbs and botanicals to beauty, to specify a few.

You’ll know how booming the supplement market is in select regions and countries. Keep reading, as we will also provide predicted future forecasts for the supplement market.

Global Supplement Market, Select Countries and Regions

The worldwide supplement market size is valued at USD 182.6 billion by 2023. It rose to more than USD 50 billion from USD 123.8 billion in 2018. Some main reasons for this rise include:

  • Increased health awareness
  • demand for immunity-boosting supplements during the COVID pandemic

The following table explores the global supplement market size and share of selected regions. It’s as of the year 2023:

Region Market size (USD Billion) Share of Market
Asia-Pacific 60.7 35%
North America 41.6 24%
Europe 31.2 18%
Latin America 30.9 17.8%
Middle East & Africa 9.0 5.2%

The following table illustrates the global supplement market size as per the top countries. The predicted CAGR (compound annual growth rate) from 2023 to 2028 is also specified:

Country Market size (USD Billion) CAGR from 2023 to 2028
USA 34 4.70%
China 20 8.00%
Japan 9.5 5.70%
Germany 2.57 5.25%

Source: Supplement Market Size-Garage Gym Reviews

The 2024 Supplement Trends

You explored global supplement market figures in selected regions and top countries earlier. In light of this, here are the top five 2024 supplement trends to know:

1. Herbs & Botanicals

We start with herbs and botanicals, which are a top dietary supplement trend in 2024. The shift toward plant-based supplements has risen considerably recently. These are attractive as safe and effective choices with less risk of side effects.

You may have some idea about botanicals and herbs. Both are plants that have been useable for centuries for their medicinal and spiritual traits.

The figures about botanical and herbal supplements speak for themselves. The worldwide botanical supplement market would reach a valuation of USD 95703.2 million in 2033. It’s going up from USD 71963 million in 2023. The anticipated CAGR is 3% for the botanical supplement market.

Let’s move to the figures about the global herbal supplement market. It’s set to achieve a potential revenue of USD 194859.4 million by 2034. It is capable of making a revenue of USD 93886.3 million in 2024. The promising CAGR is expected to be 7.6% during this forecast period.

Accordingly, about 48% of US consumers think that botanical ingredients are effective. One out of three consumers is especially interested in botanicals for mental wellness. Furthermore, herbal supplements with immune-boosting ingredients (e.g., echinacea) are a hotspot of attraction today.

Among such products, those that are adaptogenic are also becoming popular. These are herbs, roots and other substances from plants that aid in managing stress. Some popular adaptogens include:

  • Ashwagandha: relieves depression and anxiety
  • Schisandra: used to enhance concentration and endurance
  • Tulsi (Holy Basil): used to decrease anxiety and boost the immune system
  • Mushrooms (Ganoderma, Cordyceps, Lion’s Mane): Boost the immune system, reduce stress, improve sleep quality, etc.

Many pharmacy firms today are also carrying out studies on new herbal supplements.


2. Mood, Stress, and Mental Well-being

Mood, stress, and mental well-being are other growing supplement trends to be aware of.

The market for mood and mental health-enhancing dietary supplements is continuing to grow. The rising consumer interest in emotional and mental wellness fuels it. The increasing product offers by nutrition companies in this sphere is leading to market growth. The rising occurrence of mental health issues like stress and anxiety also drives this market.

Brain and mood-boosting claims were described in one-third of new supplement launches. It’s between March 2022 and March 2023 in the US and Eastern Europe.

The figures for the mood-enhancing supplement market tell the entire story. It’s set to make revenue of USD 727.9 million in 2024. It will advance to reach USD 1482.7 million by 2034. The projected CAGR is 3.05% during 2024-2034.

Likewise, let’s talk about the worldwide stress relief supplement market. It’s set to make revenue of USD 605 million in 2024. It will reach USD 1.03 billion by 2034 at a CAGR of 5.5%

Some well-known ingredients found in mood and mental well-being supplements category include:

  • Phosphatidylserine: Aids in getting a healthy mood while decreasing stress and boosting memory
  • Saffron extract: Protects the brain against oxidative damage and helps develop a healthy mood
  • Ashwagandha root: Used for emotional and mental well-being, brings calmness and supports immune function
  • Panax ginseng root: Decreases stress and improve physical and mental performance

Today, younger generations seem to focus more on mental wellness. In 2023, around 93% of Millennial and Gen Z consumers acted to improve mental wellness. Around 24% of these consumers started taking supplements.

It shows that consumers are aiming for natural and holistic techniques. The goal is to achieve mental well-being. Taking supplements is a technique to do this.

3. Sports Nutrition

We looked at the supplement trend for mood, stress and mental well-being earlier. Now, let’s delve into the supplement trend belonging to the sports nutrition category.

First, let’s look at the size of the sports nutrition supplement market worldwide. It’s set to be valued at USD 8.92 billion in 2024. The high CAGR is projected to be 12.1% from 2024 to 2034. It’s expected to attain a valuation of USD 27.89 billion by 2034 end.

You can see that the demand for sports nutrition supplements is rising. The following are some of the reasons for this high demand:

  • Growing awareness among people regarding the link between physical performance and healthy nutrition
  • The rise of athletes, gym-goers, and fitness lovers.
  • Ongoing innovations in ingredients and formulations that meet needs like muscle recovery and energy boost. These drive the growth of the sports nutrition supplement market.
  • Use of technology like wearables and fitness-tracking apps. It leads to specific fitness and nutrition regimens.

Today, more people use supplements that boost physical training, sports, fitness and exercise routines. Such products are available in a variety of forms that include:

  • protein powders
  • multivitamins
  • branched-chain amino acids
  • pre-workout formulations

All this makes sports nutrition among the top trending supplement products in 2024.

4. Gut Health

Gut health is one of the top supplement trends to watch out for in 2024. More people are becoming aware of the role of the gut microbiome in overall health.

You may know that gut microbiome means the bacteria and other microorganisms in your gut. These aid in digesting food. They also aid in immune, brain, heart and skin health, among further advantages. Supplements aimed at gut health include:

  • prebiotics
  • probiotics
  • synbiotics
  • postbiotics

For example, some probiotic strains that provide specific benefits apart from supporting digestive health include:

  • A strain of bacteria, Bifidobacterium longum, helps to enhance skin redness, gloss and strength
  • A strain of bacteria, Lactobacillus gasseri,helps to reduce visceral fat
  • Specific bacterial strains like Lactobacillus fermentum,Bifidobacterium longum and Lactobacillus plantarum enhance sleep quality.

The worldwide gut health supplement market is poised for continual growth. It’s projected at a CAGR of 8.9% from USD 12.4 billion in 2023. It’s expected to reach USD 22.6 billion by 2030.

A number of factors contribute to this projection, some of which are:

  • Increased global occurrence of digestive disorders
  • Heightened awareness of the role of gut microbiome on overall health and well-being
  • Innovation in delivery systems of gut health supplements. It ensures the ingredients reach the gut effectually to maximize their benefits.

An International Food Information Council surveyed 1000 adults. The results of one in four people in this survey were very interesting. They acknowledged that digestive health is the most significant factor in their health. More than half of people are aware of probiotics; one in three try to utilize them.

5. Beauty

Lastly, we look at one of the evolving dietary supplement trends. It’s about beauty (or, more specifically, beauty from within) supplements.

Such beauty supplements are getting increasingly admired. It’s because consumers of all ages look for a holistic route to beauty. These beauty supplements promote anti-aging, enhance hair, skin and nail health and improve aesthetic well-being.

You can judge this growth by the size of beauty supplements in the market. It was valued at USD 2.9 billion in 2023. Its projected growth is to climb to USD 9.3 billion by 2032. Thus, it’s poised to grow at a CAGR of 13.9% during the forecast period of 2024-2032. This figure is separate from the global collagen market. It was valued at around USD 5.52 billion in 2023.

Some effectual ingredients that are found in popular supplements related to beauty include:

  • Polyamines: These are known to enhance hair growth and thickness.
  • Collagen peptides: Decrease wrinkles, improve the moisture content of skin and stimulate collagen production internally
  • Biotin: Helpful for hair growth and enhancing nail hardness and wideness.

The beauty supplement market includes varying products like vitamins, minerals, collagen powders and herbal extracts. These supplement products are in different forms, such as powders and gummies.

Celebrities and social media influencers further endorse these products. It’s one of the main reasons why such supplements are getting increased consumer attention. It’s also leading to remarkable growth in the global beauty supplement market size.


This article looked at the top 5 dietary supplement trends to watch out for in 2024.

As we go ahead in 2024, consumers are particularly preferring to take plant-based supplements. These range from botanical and herbal supplements.

Mood, mental well-being, gut health, sports nutrition and beauty supplements are also booming in 2024.

We also illustrated the global supplement market size share of top regions and countries. We also provided future forecasts for supplement markets belonging to various domains.