Customer Background
Cool-Vita is an innovative brand focusing on health supplements, aiming to develop the Indonesian market and meet the needs of local consumers for beauty and health products. Coolvita saw tough competition and strict rules in the market. So, they decided to partner with Handian. Together, they aim to create a product that meets the needs of Indonesian consumers.
Cooperation Process
Handian deeply analyzed the Indonesian market trends and consumer preferences, recommended collagen effervescent tablets to Coolvita, and quickly customized a unique formula. It took only one week to complete the proofing and send samples to customers for tasting and testing to ensure that the taste and efficacy are perfectly matched. Handian also assisted in designing unique packaging labels to enhance brand recognition and enhance shelf appeal.
Handian’s expert team helped Coolvita finish the product registration with Indonesia’s BPOM. This support ensured the product is legally listed and compliant. After the customer confirmed the sample, he immediately placed an order for mass production. Handian provided stable supply chain support to help the first order land quickly.
Cooperation Results
Coolvita collagen effervescent tablets have found great success in Indonesia. They reached daily sales of 80,000 tubes and over 54 million tubes a year. This made Coolvita the top brand in the health care product market. Coolvita and Handian worked closely together from R&D to mass production. This partnership helped customers make significant market breakthroughs.
Handian helped Coolvita stand out in the Indonesian market with professional product customization, rapid response and full-chain services. In the future, Handian will continue to deepen cooperation with Coolvita, launch more innovative products, and consolidate its leading position in the market.
